Tl;dr: For the US-based generalists, surveys can generate $8000 annually. This is not peanuts in the long run if you can build this into your routine. Your time is valuable so only you can decide what your time is worth. In general, I would argue that the $248/hr compensation rate (phone surveys) is appropriate and competitive for generalists. There are ways to increase the likelihood of "screening in" (see below). The most active survey companies currently are Sermo (gives